And the chocolate journey thickens.
JACEK Chocolate Couture is set to open its largest retail location in Edmonton’s Crestwood Centre at 9674-142 Street on Saturday, Nov. 25.
“We are thrilled to have a new location on the central/west end of the city to be geographically closer to those missing our downtown store” said JACEK’s founder Jacqueline Jacek. “After careful consideration of many retail options, this new location was chosen based on the vibrant community and surrounding neighbourhoods, the incredible local businesses in the centre and access to convenient parking.”
The company knew Crestwood was meant to be its new home after a site visit in April. Neighbouring businesses include Happy & Olive, Bella Casa, Alligator Pie, Yu’s Fashion and Careit Deli.
Other than various retailers, JACEK now operates locations in Edmonton, St. Albert, Canmore, and at its original Kaska Road shop in Sherwood Park.
For Jacek, she’s not focused so much on the number of stores, but rather finding the right spaces in areas where she wants to meet the growing demand for her products.
“Expanding the business brings me immense joy as the more we grow, the more that we can give back to the community with one-per cent-plus of our top line revenue being donated every year. I do reflect often on how we have grown over the years, and this is a result of our incredible team for which I am grateful,” she said.
Including the retail storefront and warehouse, the new location is 1,500 square feet and was designed by Keith Hlewka from KaBeN and built by North Elm Construction.
All of its collections will be produced by the Sherwood Park location, and the shop will employ five people.
While the opening of the new store coincides with the busiest season for the chocolate business, Jacek welcomes the challenge.
“It’s exciting and chaotic to be opening a new location just in time for the holiday season, but we feel ready,” Jacek noted.
The new location will also have limited quantities of the coveted JACEK Advent Calendar available for those that missed out previously as more were made this year to mark the 10th year anniversary of this popular product and the opening of the new Crestwood boutique.
As part of Saturday’s grand opening, guests will get a chance to taste a wide variety of chocolate samples showcasing JACEK’s signature flavours including sipping chocolate with a chance to win fabulous prizes. The event will run from 10 a.m. to 5 p.m. at 9674-142 Street on Nov. 25.