Order, NY. — PepsiCo, Inc. has declared a number of leadership improvements within its North American divisions.
Successful July 1, there will be a new president of PepsiCo Food items Canada (PFC), a new president of the Gatorade Performance Portfolio (GPP) inside Pepsi Drinks North The united states (PBNA), as effectively as new main shopper and main advertising and marketing officers at Frito-Lay North America (FLNA).
Rachel Ferdinando, at present main advertising officer for Frito-Lay US, has been named president of PFC. In her new function, Ms. Ferdinando will oversee PFC human methods, finance, customer progress, industry product sales, advertising and marketing, source chain, IT, R&D, foodservice and transformation.
In the course of her five many years at PepsiCo, Ms. Ferdinando has targeted on conclude-to-end marketing and advertising management and portfolio transformation. Prior to becoming a member of PepsiCo in 2017, she was vice president and world sector chief for family members care at Kimberly-Clark Corp. She also has held various international advertising and marketing and general administration management roles at GlaxoSmithKline, together with running director, vice president and general manager for the Malaysia and Brunei functions, and vice president and world-wide business enterprise chief of Digestive Well being.
Cara Keating, at the moment president of PFC, is joining the FLNA company as chief customer officer. In her new role, Ms. Keating will direct the income operate overseeing strategy, profits organizing and commercialization for Frito-Lay’s US shopper sales corporation, with accountability for retail, e-commerce, PepsiCo Purchaser Groups, Hispanic small business device, and foodservice corporations.
Since joining PepsiCo in 2004, Ms. Keating has held progressively senior roles in consumer enhancement and subject leadership throughout Canada.
Mike Del Pozzo, at present chief buyer officer of Frito-Lay US, will be returning to PBNA as president and typical manager of GPP, which includes Gatorade, Propel, Muscle Milk, Evolve and existing and long term innovation portfolio. In this part, Mr. Del Pozzo will direct the business enterprise, concentrating on product sales, consumer management, brand name building, system, and partaking consumers and consumers by way of progressive portfolio designs and dynamic marketing and advertising driving category management.
Mr. Del Pozzo’s 20-calendar year PepsiCo job has included several management roles throughout the organization. Prior to his existing purpose of CCO of Frito-Lay US, he was senior vice president, business preparing across PBNA, getting duties above revenue administration, e-commerce, and innovation planning and governance. Prior to assuming that job, he was the senior vice president and normal manager main the PepsiCo Kroger small business. Mr. Del Pozzo has labored across all PepsiCo company models, like: PBNA, Quaker Foodstuff North The us, FLNA and PepsiCo world.
Brett O’Brien, at present general manager and senior vice president of GPP, has been named CMO of Frito-Lay US. In his new part, he will guide all marketing and advertising initiatives, overseeing brand name marketing, innovation, strategic insights, style and media.
For far more than a decade, Mr. O’Brien has led the Gatorade and Propel brand names, and has grown the portfolio to now contain Muscle Milk, Evolve and other breakthrough innovation that addresses the demands of athletes. Previously, he oversaw the MTN DEW trademark, Sierra Mist and Pepsi’s flavored delicate drink makes. Given that becoming a member of PepsiCo in 2001, he has held advertising and marketing roles throughout juice, strength, life style programming and Pepsi Audio.
Before in his vocation, Mr. O’Brien held sporting activities marketing and advertising positions at Edge Intercontinental (now Octagon Sports activities) and Northwest Airways.
“We believe that in consistently offering our leaders new prospects to extend and increase,” explained Steven Williams, CEO, PFNA.
“By marketing these 4 top rated skills into new roles, we are developing the subsequent technology of PepsiCo leaders,” additional Kirk Tanner, CEO, PBNA.