NEW YORK — Asian-motivated glowing water manufacturer Sanzo has elevated $10 million in a Series A funding round led by CircleUp Progress Partners.
Started in 2019, Sanzo is formulated with fruit and no additional sugar, synthetic flavors or preservatives. Versions contain lychee, calamansi lime, alphonso mango and yuzu ginger. Items are marketed on the internet and in extra than 2,000 retail and foodservice shops, which includes Panda Specific, Erewhon and Total Foodstuff Market. Founder and chief government officer Sandro Roco, a Filipino-American, produced the manufacturer to bridge Jap and Western cultures.
“I started Sanzo due to the fact there was these types of a stark divide amongst the cleanse, normal formulas that you see throughout the board in mainstream supermarkets and the higher-good quality, beloved Asian flavors that represent far more than half of the world’s inhabitants,” Mr. Roco mentioned. “Whether they grew up with these flavors or are just tasting them for the to start with time it is extremely enjoyable and humbling to see prospects incorporating these flavors into their every day routines.”
In 2020 and 2021, the enterprise grew fivefold yr-over-year, with a bigger than 30% repeat acquire rate in immediate-to-shopper income, according to the business. Sanzo is introducing confined-version cans encouraged by “Turning Crimson,” a Disney and Pixar film debuting in March. Beforehand, the beverage model partnered with Marvel Studios for its theatrical release of “Shang-Chi and The Legend of The 10 Rings.”
Further buyers in the round include Convivialite Ventures, Semillero Companions, Gold House Ventures, Kaya Ventures and previous Coca-Cola Co. government Francisco Crespo. Past buyers Mana Ventures, Outbound Ventures, and Hyphen Money also participated in the round. An additional previous trader is “Shang-Chi” actor Simu Liu.
Patrick Robinson, managing director of CircleUp Advancement Partners, will be a part of Sanzo’s board of administrators.
“Sanzo stood out to us by providing what buyers are wanting for — modern and bold flavors blended with a more healthy nutritional profile and an reliable, rabid lover foundation,” Mr. Robinson said. “The profits velocities and funds efficiency Sanzo has accomplished this early on in its lifecycle, particularly for the duration of the pandemic, shown to us that there is a thing extremely exclusive heading on. Layering on the model partnerships and cultural resonance of the model, additionally Sandro’s vision for the long term, we became even more psyched to associate up and help him make the subsequent iconic beverage manufacturer.”